Methodology

Where the data comes from, and what we won't publish.

RollupIntel is built on official state licensing records. This page states plainly what is verified, what is an estimate, and what we do not claim to know — because a deal-intelligence product is only worth what its weakest number is worth.

The base layer: state license registries

Every operator record starts from the licensing authority in that operator's state. These are public records, published by the regulator, and they are the only source we treat as authoritative without corroboration.

State Source of record Status
Texas Texas Department of Agriculture, Structural Pest Control Service (SPCS) — current commercial business license file Live · 3,853 businesses · refreshed 2026-09-17
New York NYSDEC pesticide business registrations (NY open data) Verified · ingestion in progress
Virginia VDACS Office of Pesticide Services licensed business file Verified · ingestion in progress

Texas publishes at the county level rather than by city, so every public count we show for a Texas market is the count for that market's county, and is labeled as such. We do not interpolate a city-level figure from a county file and present it as precision we do not have.

Verified, estimated, or absent

Anything sourced directly from a licensing file — legal entity, licence number, status, category, county, issue and expiry dates — is verified. Anything we characterise about market structure, typical margins, or valuation ranges is an estimate and is labeled that way on the page where it appears. Where we do not have a defensible number, we say so rather than publishing a plausible one.

What we do not claim

Several things a product in this category could assert, and that we do not:

Acquirer profiles

Our acquirer pages describe buyer behaviour — target size, service preference, integration approach, geographic focus. Where a fact is publicly documented (a public company's announced transaction, a disclosed ownership structure) we state it. Where a company is private and has not disclosed something, we say it is not disclosed rather than estimating it. Deal lists are explicitly representative rather than exhaustive: most tuck-in acquisitions are never announced.

Corrections

If you are an operator or an acquirer and a record about your business is wrong, tell us and we will correct it. Public-record errors and mischaracterisations both count. We would rather carry a smaller number of records we can stand behind than a larger number we cannot.

Coverage roadmap

Texas is live. New York and Virginia are next — both publish licensed-business files we have verified and can ingest directly. Further states will be added where an official registry exists and is obtainable; several states publish no usable roster at all, and we will say so rather than filling the gap with inference.

You can see the output of all of this on the Texas pest control operator directory, in the Texas pest control market briefing, and across the acquirer profiles. Every state directory we publish is listed under pest control markets by state. For who builds RollupIntel and who it is for, see about RollupIntel.