Truly Nolen Acquisitions
Truly Nolen is one of the largest family-owned pest control companies in the US, founded in 1938 and owned by the Nolen family for four generations. It operates in 19 states and international markets. Truly Nolen acquires 3–6 companies per year at 0.9–1.3× revenue, focusing on markets with existing brand presence. In Texas, it operates primarily in San Antonio, Houston, and El Paso.
Truly Nolen is one of the largest independently-owned pest control companies in the US, operating in 19 states plus international markets. Family-owned for four generations, they are a selective acquirer focused on markets where they have existing brand presence.
Texas markets
Moderate — San Antonio, Houston, El Paso primary markets
Preferred service mix
Types of operator books Truly Nolen actively targets
Acquisition approach
Truly Nolen acquires to add density in markets where they already have brand recognition. They are a conservative buyer — deals take longer to negotiate, earnouts are common, and they prioritize technician retention above all else. The Nolen family is directly involved in acquisition decisions for any deal over $2M.
Key facts
- · Fourth-generation family ownership — the Nolen family is highly involved in operations
- · Famous for yellow mouse-car service vehicles — strong brand in Southwest and Florida
- · International presence (Latin America, Europe) distinguishes from pure US operators
- · Not backed by PE — no exit pressure, can take longer-term view on acquisitions
- · Texas is a secondary market; Arizona and Florida are core
Recent Truly Nolen acquisitions
Deal list is representative, not exhaustive. Many tuck-in acquisitions are not publicly disclosed.
Frequently asked questions about Truly Nolen
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